Audience Research For Magazine

          In order to find out what content to put inside my college magazine and what type of audience would be interested in buying the magazine I conducted a questionnaire in which I would find out the information needed. I asked both male and female in order to get a fair representation in order to reach a larger audience and found that they would be interested in buying a magazine if the content interested them. I found out that boys opinions on what they would rather see in a magazine differed to what a girl would want to see in a magazine. Boys opted more for sport related magazine where as girls would rather see articles on fashion. I found a link between what boys and girls spend their money on and what they wanted to see in the contents as boys spent their money on gym membership and music and girls spend their money on clothes and music. A common intrest found between both boys and girls was an intrest in music and films so this could be an area I choose to exploit.
         
          Generally, the people asked to do the questionnaire said they would spend up to £2.00 for a magazine if it offered articles that interested them. This means that i may have to focus on music articles in order to target the larger audience and possibly issue magazines that are split in half in order to incorperate both sport and fashion. The magazine would be issued out once every week in oder to keep up to date with football fixtures, the latest fashion trends, current world news and music/film charts.

          The people I asked were mainly P.E and Dance students so this could be a problem as the results given may have be bias so in order to get better results i should have asked various students with different subjects. Also I only asked 10 people to do the questionnaire so i could have asked more people in oder to get a better response and results to go on.

          Many of the people said they would buy magazine in order to kill time and get gather information about they're chosen content. I know from my experience when buying magazines I buy sport related magazine to keep up to date with transfers and fixtures. Also they offer chances to win tickets to a match in the magazine which I may try to encorperate into my magazine.

          Another difference I found between genders is that boys said they spent free time playing a sport where as girls said they go shopping. A similarity was that both genders said they worked and also liked to see friends so I could offer some sort of discount for places to go with friends or nights out.

If I were to do the questionnaire again I would ask more questions to gain richer information and also tried to varied the people I asked asd asked more people. This way I would have had enough information to be certain what would make my magazine successful.