Demographics:
Band: ABC1
Age: 16-30
Uni-sex readership (predominantly male): 80% Male, 20% Female
Students/Graduates with a part time job
Psychographics:
Mainstreamers
My readers appreciate fashion sense that is current, modern and in trend. Their consumerism habbits are very predictable as they buy anything that is well established. They would buy brands such as Nike, Addidas ect. They would read newspapers such as The Sun and magazines such as Closer. They shop in shopping malls or well established shops such as House Of Fraser but will not go to charity shops or shops that are not in the main lighting. They like music that is in the charts and artists that are signed by big labels. My readers like to go out at the weekend with their friends.
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