Sunday, 17 March 2013

How did you attract/address your audience?


I realized that it was important for me to address the audience in a language they are used to. Considering their interests (see mood board) I noticed that males embrace this label more so I addressed them in a way they can relate to which wasn't too formal. I avoided euphemisms, and made sure I had a continuing theme throughout as they don’t necessarily like change. The style of the magazine as a whole would attract the audience as it is very commercial and bold, with no feminine colors present.

I have addressed the audience with their interests being chart music, otherwise, as this is why they would buy the magazine. The unique selling point of the magazine it is predominantly male orientated which means it focuses on the certain aspects which appeal to men. I aim to address the audience with advertisements from beer brands, clothing and pretty much anything that is considered a mainstream trait. This was because they are more likely to purchase the magazine as it appeals to what they have an interest in.
 
PLEASE CLICK THE IMAGES TO READ MY ANALYSIS OF HOW EACH OF MY PRODUCTS ADDRESSES ITS AUDIENCE


CoverContentDouble Page Spread

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