How does your media product represent particular social groups?

Definition of mainstreamer  “Somebody that only likes music that is mainstream and will probably just  get worn-out soon. A person that usually just follows trends. Main-streamers don't always have a lot creativity to listen to underground material” – Urban Dictionary (http://www.urbandictionary.com/define.php?term=likes%20music)

My magazine is aimed at young men who are “mainstreamers”. Stereotypically, they like cars, girls, sports and chart music (psychographic). These are aspects I have tried to include in my magazine to make my magazine seem more appealing to this audience. Demographically, they are of an average lifestyle, possibly living on their own or still living with parents. They are likely to have a job which allows them to have some disposable income. I have purposely left out contents such as fashion as my audience is predominantly male mainstreamers so they would not be looking for whats the next fashion trend but rather what is in fashion now, so I felt this area would not be one my audience would be interested in.

My magazine takes a slightly relaxed formal address compared to other magazines. The text within it is not slang but instead is fairly formal, as if they’re talking to a friend which helps the find reading the magazine more enjoyable. The use of photos I have used does not necessarily go with the trend that a mainstreamer is use to. For example, my model is wearing a very formal attire suggesting he is wealthy or possibly in a good job. This is an ambition for many people which is why they fall into the “mainstreamer” category. So rather have my model in clothing you would find a mainstreamer wearing I have tried to challenge this idea and have my model come across as a future prospect of themselves. I have tried to accommodate a relaxed feal to the formal clothing by having his jacket slung over his shoulder which suggests the model it relaxing from a top job. On the front cover the posture of my model very posed which means my social media group can identify with it because on other magazines that deal with chart music, the model is usually very posed.  The gesture of the model is fairly intimate as they are looking into the camera, causing the effect that they are looking at the reader. This is a similar technique to what chart magazines use as it causes the reader to look at the magazine. I have conformed to this idea because this could be considered a trade mark gesture and “mainstreamers” usually like similarity rather than individuality. The shot type is a medium close up, this is done so you can see what the model is wearing but also keep some intimacy with the reader. My cover lines are mainly music artists who appear in the charts as this is who mainstreamers listen too. I have used a variety of artists who appear in the charts in order to try attract a larger audience.